What Perfume Does Emily Ratajkowski Wear
What perfume does Emily Ratajkowski wear?
Emily Ratajkowski wears Viktor & Rolf’s Flowerbomb, a warm and spicy floral fragrance featuring rich jasmine, rose, and vanilla notes. This association has been confirmed through multiple interviews and her official role as the face of the Flowerbomb campaign since January 2023. She specifically mentions owning no other perfumes, preferring Flowerbomb for special occasions.
- Fragrance family: Floral Oriental
- Best season: Year-round (with Tiger Lily variant for summer)
- Longevity: Strong
Introduction : Emily Ratajkowski
Fragrance plays a significant role in Emily Ratajkowski’s public image as a model, actress, and style icon. Since becoming the face of Viktor & Rolf’s iconic Flowerbomb perfume in early 2023, her scent choices have garnered increased attention from fans and fragrance enthusiasts alike. What makes her association with this perfume particularly interesting is her claim that it’s the only fragrance she owns – a rarity for celebrities who often maintain extensive perfume collections. Let’s explore what makes this scent so special for EmRata.
How We Identify Emily Ratajkowski’s Fragrances
Sources Considered
When determining what perfume Emily Ratajkowski truly wears, we rely on the most credible information sources:
- Direct quotes from verified interviews with Cosmopolitan, ELLE, and other reputable publications
- Her official brand ambassadorship announcements
- Public statements during promotional events
- Content from her personal social media accounts
Accuracy Note
While we can confirm Ratajkowski’s association with certain fragrances, it’s important to remember that celebrity fragrance preferences can evolve over time. We focus solely on well-documented connections between the model and specific perfumes, rather than speculation or unverified claims.
Emily Ratajkowski Fragrance Snapshot
- Celebrity: Emily Ratajkowski
- Profession/Influence: Model, Actress, Businesswoman, Author
- Associated Perfume Type: Warm Floral Oriental
- Confirmed or Reported: Confirmed through multiple interviews and official campaign
- Best Season: Year-round (Original Flowerbomb) with Tiger Lily variant for Spring/Summer
Confirmed or Strongly Associated Perfumes
Flowerbomb Eau de Parfum – Viktor & Rolf (2005)

Emily Ratajkowski’s signature scent is definitively Viktor & Rolf’s Flowerbomb. This association isn’t just a casual mention – it’s backed by her role as the face of the fragrance since 2023 and her consistent references to it in interviews. In a 2024 Cosmopolitan interview, she emphasized: “I love Flowerbomb. It’s actually the only perfume I own.”
The perfume aligns perfectly with her bold yet sophisticated public persona. As she explained to Cosmopolitan: “I want to feel like I’m wearing perfume. I don’t like when it’s just a subtle hint.” This statement reflects her confident approach to both fragrance and personal style.
Scent Profile
- Top notes: Tea, bergamot, osmanthus
- Heart notes: Jasmine, orange blossom, orchid, rose
- Base notes: Patchouli, musk, vanilla
Performance
Flowerbomb offers impressive longevity, lasting throughout special occasions and events – exactly what Ratajkowski prefers in a perfume. The sillage (the trail left by the scent) is moderate to strong, creating a memorable but not overwhelming presence.
In a video interview with ELLE, Ratajkowski described how she appreciates that Flowerbomb “meshes well” with her natural scent, creating a personalized fragrance experience that still maintains its distinctive character.
Flowerbomb Tiger Lily – Viktor & Rolf (2023)

During her 2024 Cosmopolitan interview, Emily also highlighted her appreciation for Viktor & Rolf’s Flowerbomb Tiger Lily variant. This newer addition to the Flowerbomb family represents her preference for brighter, fresher notes during warmer seasons.
Scent Profile
- Top notes: Tiger lily, mandarin
- Heart notes: Jasmine, rose
- Base notes: Benzoin, vanilla
Performance
While maintaining the DNA of the original Flowerbomb, the Tiger Lily variant offers a lighter, more spring-appropriate version with similar longevity but a slightly softer sillage – perfect for those looking to capture Ratajkowski’s summer fragrance vibe.
When & How It’s Worn
Emily Ratajkowski approaches perfume with intentionality, wearing Flowerbomb primarily for special occasions rather than as an everyday scent. In her own words to Cosmopolitan: “I wear it for special occasions, not every day.“
She appreciates how fragrance can enhance her presence for important moments, whether on red carpets, at high-profile events, or during intimate gatherings. The versatility of Flowerbomb makes it suitable for both formal and casual settings, though she reserves it for times when she wants to make a lasting impression.
Her seasonal preferences show some flexibility – reaching for the original Flowerbomb when she wants its signature warm, spicy notes, and opting for the Tiger Lily variant when desiring something brighter and more spring-appropriate.
Similar Scents & Alternatives
If you’re inspired by Emily Ratajkowski’s signature scent but looking for alternatives, consider these options that capture a similar vibe:
Luxury Alternative
Lancôme La Vie Est Belle offers a similar sweet, warm floral profile with praline and patchouli notes that echo Flowerbomb’s sophisticated yet bold character. This would appeal to those who appreciate the same fragrance family as Margot Robbie’s perfume choices – luxurious with standout presence.
Mid-range Pick
Jimmy Choo Fever presents a comparable gourmand-floral blend with vanilla, tonka bean, and plum notes that capture Flowerbomb’s sensual warmth at a slightly lower price point.
Budget-friendly Option
Zara Red Vanilla offers an affordable fragrance with similar sweet, warm floral notes and impressive longevity that won’t break the bank but still delivers that memorable feminine presence.
Quick FAQs About Emily Ratajkowski’s Fragrances
Does Emily Ratajkowski really wear Flowerbomb?
Yes, Emily has confirmed in multiple interviews that Viktor & Rolf Flowerbomb is the only perfume she owns and wears. Her association became official when she was named the face of the fragrance in January 2023.
Does Emily Ratajkowski have her own perfume line?
No, unlike some celebrities who create their own signature fragrances, Emily Ratajkowski has not launched a personal perfume line. She exclusively represents Viktor & Rolf’s Flowerbomb as its ambassador.
How does Emily Ratajkowski apply her perfume?
While she hasn’t shared her exact application technique, Emily has mentioned she prefers perfumes that make a statement and “mesh well with your pheromones and natural scent,” suggesting she may apply to pulse points for maximum effect and personal scent interaction.
Buying & Wearing Tips
If you’re inspired to try Emily Ratajkowski’s signature scent, consider these tips:
- Test before investing: Flowerbomb has a distinctive character that works beautifully on some skin types but can be overwhelming on others. Similar to how Megan Fox’s fragrance preferences evolved over time, your perfect match might be the original or one of its variants.
Consider the occasion: Follow Emily’s lead and save this special scent for memorable moments rather than everyday wear. The original Flowerbomb’s rich, spicy warmth works beautifully for evening events and cooler weather, while Tiger Lily brings brightness to spring and summer occasions.
Layer strategically: To enhance longevity (especially important since Emily mentions wanting to “feel like I’m wearing perfume”), consider using matching body products from the Flowerbomb line before applying the perfume itself.
Storage matters: Keep your fragrance away from light and heat to preserve its character, as Viktor & Rolf perfumes can be a significant investment.
Emily Ratajkowski’s commitment to a single signature scent demonstrates that sometimes, finding the perfect fragrance is more valuable than maintaining an extensive collection. Her relationship with Flowerbomb perfectly captures her sophisticated yet boldly feminine public persona.